On June 26, 2018, Ulta Beauty, one of the largest beauty retailers in the United States, was sued, calling into question the company’s dishonest selling practices. Brought to the U.S. District Court for the Northern District of Illinois, Chandler v. Ulta Beauty, Inc (2018). was initiated by plaintiff Barbara Chandler, who sued Ulta Beauty for reselling used cosmetic products and labeling them brand new. The case was dismissed initially but later reopened as the court acknowledged the failure to identify any misrepresentation and evidence that the litigant acted with scienter. Given these insights, Ulta Beauty should be liable for deceiving customers into buying used items and disregarding the danger in their actions.

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