On January 24, 2023, the U.S. Attorney General and the Attorney Generals of eight other states filed U.S. and Plaintiff States v. Google against Google LLC, the parent company of Google, YouTube, Waze, Fitbit, and numerous other Internet services, for violating Sections 1 and 2 of the Sherman Act in the field of digital advertising. This antitrust lawsuit comes as no surprise, as Google is a ubiquitous household name in its corner of the Internet. But how did this action come about, why is it happening now, and what precedent will it set for the future of Internet advertising?

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