The logic behind this decisive stance by the Court can be applied to Amazon and its intended purchase of Whole Foods. There is no doubt that in a few years time, Amazon will strategize and use its position in the physical grocery business to severely undercut rivals – especially those in the upscale food business. But even if Amazon decides to sell groceries below-cost, that would not constitute clear proof that it is creating an uncompetitive market for groceries. In an industry whose margins are already razor-thin, Amazon could claim that prices would only improve for consumers.

Read More